Creating circularity and ‘second life’ products
As we are seeing such severe changes in climates across the globe, it is time for us to question our consumer and shopping habits. We should look for brands that are creative, sustainable and committed to be positive agents of change in what concerns the future of our planet.
Circularity, commonly known as a lifecycle approach to sustainability, is gaining momentum among manufacturers worldwide. A circular business model maximises the use of limited natural resources, reduces reliance on the waste economy, and very often, also saves costs. Unlike recycling, the aim of a second life is to circulate products or components in a way that ensures materials are used at their highest value for the longest time possible. It is about extending the life of a specific product through remanufacturing, remodelling and upgrades to create another.
In this article, I present four different examples of companies taking the concept to the next level, enabling consumers to make informed choices about the products they buy and use.
ILLYCAFFÈ & KARTELL
Next time you reach for your morning latte, not only I encourage you to use a…