Second Lives
As we are seeing such severe changes in climates across the globe, it is time for us to question our consumer and shopping habits. We should look for brands that are creative, sustainable and committed to be positive agents of change in what concerns the future of our planet. Circularity, commonly known as a lifecycle […]
A Buzzing Network
A couple of months ago, I wrote an article on the plight of bees, and one of the questions I asked was what people in metropolitan areas such as London could do to promote this cause, so following a chat with our Editor-in-Chief, we decided to do a follow-up piece focusing on urban and corporate […]
The buzz about bees
As a child growing up in New Zealand and running around fields barefoot, bees used to scare me – only because they stung when I accidentally trod on one. Little did I know that these sweet little Anthophila were just going about their daily business of pollinating, ensuring that our already fragile ecosystem survived, and […]
Pay It Forward
In the last five years or so, environmental concerns have multiplied exponentially in most industries. Watch brands are no different and alignment with sustainability and eco-friendly practises has become an important concern for many of them. There are three main avenues along which watch firms demonstrate their green credentials. First is the co-branding of a […]
The Future Is In Our Past
At a time when some are starting to believe that the end of life on our planet as we know it is not a matter of if, but of when, a new hope has risen from eliminating technological advances and simply going back to the old ways of doing things – in this case farming. […]
Good and Grounded
“The sheep are here to do a job,” says Tracy “Bill” Betteridge, self-confessed eccentric and owner of Chiltern Lamb, a farm in Medmenham, a rural idyll in South Oxfordshire. Those words define her approach. Matter-of-fact, insightful, brimming with passion. We’re sitting in her log cabin, drinking coffee 15 metres from her “girls”. Beyond the kitchen […]
Asking The Right Questions
Smart, glamorous, and with an enchanting personality, IWC Chief Marketing Officer Franziska A. Gsell has been leading the brand toward a greener future since she was appointed chair of its sustainability committee in 2015. Although IWC started this journey in 2007 when it was certified carbon neutral, Gsell has helped the company accelerate its efforts […]
The Buzz About Bees
As a child growing up in New Zealand and running around fields barefoot, bees used to scare me – only because they stung when I accidentally trod on one. Little did I know that these sweet little Anthophila were just going about their daily business of pollinating, thus ensuring that our already fragile ecosystem survived, […]
Running Around in Circles
For lovers of fashion, the advent of online shopping, social media and the relentless pace of new collections and exclusive collaborations has found us bombarded with novelty and temptations we can find difficult to resist. But there is a big and depressing downside to this: a shocking 64 percent of the 32 billion garments produced […]
Rich Pickings
As a lifelong wildlife enthusiast passionate about animals, I’ve always been drawn to the countryside. I love living on a farm, being immersed in the folds of a rural setting where things look different every single day. I get to see rich fauna, like the kingfisher darting along the river, flocks of finches in the […]
