How the New CEO is Reviving the Legendary Watchmaker's Fortunes
Sharply dressed, engaging and enthusiastic about all things Breguet, CEO Gregory Kissling is a man on a mission. It is no secret in the watch world that the jewel in the Swatch Group crown has not performed as it would have been expected over the last few years. But cometh the hour, and cometh the man. With the illustrious brand celebrating its quarter of a millennium, Montres Breguet has spent its celebratory year raising its profile, with a series of watches that demonstrate their history, dedication to craft and the unique style that makes them highly sought after by collectors. It has been something of a mystery that a brand with an embarrassment of riches – with inventions and archives stretching back to its founder, and the famed and infamous of the last 250 years as clients – was struggling. Before Gregory Kissling's arrival, the consensus on Wall Street was not only that the Swatch Group was underperforming, but more worryingly, earlier in 2025, the stock price took a hit and slumped to its lowest price in 16 years. However, since April...
