Engineering luxury for the next generation of collectors
According to Merriam-Webster, to be “on the vanguard” means to be at the forefront of a movement or development. Vanguart, a luxury watch brand emerging from the Swiss valleys, embodies this perfectly. From inception, it has focused on pioneering horology and harnessing the diverse skill sets of its founders. Formed in 2017 by Axel Leuenberger (CEO), Mehmet Koruturk (Chairman), Thierry Fischer (Creative Director), and Jeremy Freléchox (CTO), Vanguart combines elite watchmaking, in-house prototyping and design, and deep links to technology and finance. Its name fuses “avant-garde” and “art”, mirroring the founders’ vision. Within the watch world, Leuenberger and Freléchox are veterans of Audemars Piguet Renaud et Papi (APRP), while Freléchox also spent six years at Girard-Perregaux. Fischer previously designed watches for Audemars Piguet, Jacob & Co., and Harry Winston. Korutürk met Leuenberger and Freléchox while overseeing a collaboration between HYT and Guns N’ Roses frontman Axl Rose. He quickly saw they wanted to establish a brand to control their creative direction, but they needed backing and business structure. After a year of discussions, all four left their roles to launch Vanguart. Initial fundraising was challenging....