Time to burn some rubber
In recent years, in its continued pursuit of “hyper horology”, Roger Dubuis has made some important cobranding relationships in the automotive world. One of them with Pirelli, to make the straps for its flagship watches. To celebrate its 150th anniversary – the company was founded in Milan in 1872 by Giovanni Battista Pirelli – Roger Dubuis […]
Imaginative forms of elegance
Contrary to what one may assume, back in the late 18th and early 19th century, women were as fond of watches as men were. Marie Antoinette, Queen of France, was a known collector and a client of Abraham Louis Breguet. A watch had been one of the few objects the young queen had brought with […]
McLaren Artura
Luxury supercar company McLaren has recently unveiled the Artura. This all-new era, high-performance, hybrid supercar (HPH) combines ground-breaking technology with steadfast dedication to pure driver engagement. More than half-a-century of McLaren’s expertise and experience in race and road-car engineering has been invested in producing this sleek and elegant beast, which drives like a demon and […]
Happy Car, Happy Life
In 1957, the genius moustache wearer that was Colin Chapman built a lively little two-seater sports car known as the Lotus Seven. The car was designed to be “fit for purpose” – he wanted owners to be able to experience the joy and pride of building their own car and then take it on track. […]
Strip and Recharge
MINI has been committed to sustainability earlier than most traditional car brands. Last year, the company announced that their last combustion engine model will be launched in 2025 and that the brand will become electric only from the early 2030s. But before that, they have been doing a lot of homework to show how invested […]
Ahead of its time
From the very beginning, Swiss watchmaker Rado focused on materials and design. Following the motto of its founders, the Schlup brothers: “If we can imagine it, we can make it. And if we can make it, we will”, the brand soon established itself as a sort of maverick in an industry that at the time […]
It Is All About Desire
Intelligent looking and always impeccably dressed, Torsten Müller-Ötvös has been Chief Executive Officer at Rolls-Royce Motor Cars since 2010, after building a top career in the automotive sector that includes the stellar re-launch of MINI (2000) and the global marketing and brand management of BMW (2004). In these 12 years, Torsten has turned around the […]
Chanel J12 Diamond Tourbillon
There has been a change in the way that haute horlogerie by traditional fashion brands is perceived, and no other embodies this evolution better than Chanel. While it was once sufficient to produce a watch laden with precious and semi-precious stones, or with a brand detail on the dial, there is now an emphasis on […]
Hyper-machinery
The Goodwood Festival of Speed truly is a celebration of English idioms. Jump in the old jalopy and cannon up the hill, past the stately home, run the gauntlet of the wall, and then across the finish line, after which, you sojourn to the safety of the Driver’s Club for a libation or two. Over […]
MERCEDES EQE
The Mercedes EQE is the second model series to be based on the electric architecture that debuted with the EQS. Much more compact and sportier than its sibling, the EQE maintains the one-bow lines and cabin-forward design of the EQ family and it is as spacious and comfortable as you’d expect from anything with a […]
