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IWC celebrates 10 years of partnership with Lewis Hamilton

An immersive experience at Battersea Power Station

It’s been 10 years of partnership between luxury watch brand, IWC Schaffhausen, and Lewis Hamilton. The collaborations was most auspicious from the beginning. Out of the seven F1 world championships won by Hamilton so far, six have taken place since his venture with IWC. In fact, the season they joined forces (2013-2014), Hamilton finished top of the podium.

To celebrate such a decade of success, IWC is opening a pop-up store at London’s Battersea Power Station to invite watch and F1 lovers into an immersive experience during which they’ll get to see up-close exceptional memorabilia from Lewis Hamilton’s illustrious career with the Mercedes-AMG PETRONAS F1 Team and IWC Schaffhausen, such as his IWC-branded driving gloves from 2013-2014, his 2020 Silverstone 1st place trophy and his Silverstone winning race suit from 2021 among others. The centre of the exhibit is the Mercedes-AMG F1 W10 EQ Power+ car, instrumental to Lewis’s eleven first-place finishes in the 2019 F1 season.

IWC pop-up store Battersea Power Station.

From the 2nd – 7th of July, IWC offers an immersive Lewis Hamilton experience at its Battersea Power Station pop-up shop.

Visitors will also have the opportunity to admire – and acquire – several one-off watches the world champion helped design and worn throughout various F1 seasons, including, among others, the Ingenieur Chronograph Edition Lewis Hamilton from 2014, the “Lewis Hamilton” Big Pilot Perpetual Calendar Edition from 2019); and last year’s Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton.

From the left: the first IWC dedicated to Lewis Hamilton, an Ingenieur Chronograph (2014), limited to 250 pieces; “Lewis Hamilton” Big Pilot Perpetual Calendar Edition (2019); and Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton (2023).

Attendance to this exciting celebration of Lewis Hamilton and IWC is free, but you must register your attendance HERE as places are limited.

IWC x Lewis Hamilton pop-up store
2nd – 7th July 2024
Malaysia Square, Battersea Power Station

Words: Julia Pasarón

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