Belle de Jour

Demure looks turned into glamorous fashion statements

The idea of wearing something dazzling for the day is nothing new, fashion has long promoted the image of a beaded skirt teamed with a cashmere sweater, but now trends are pushing the concept further by elevating daywear with the sparkle of precious jewels, yet still making it acceptable as a daytime look. High jewellery pieces like the Chanel No5 diamond pendant and De Beers’ fringed fancy coloured diamond collar and earrings look uber-modern when slipped under a white shirt of over a tank top, as do diamond heart-shaped earrings with a wrap dress. As women are increasingly buying jewellery for themselves, they are re-setting the rules. If they want to blaze it by day but limit it to a subtle diamond riviere necklace or small earrings for evening, then that’s their privilege.

Look above: Chopard Haute Joaillerie earrings featuring round-shaped diamonds set in FairMined white gold. 
Roksanda Varda coat and Elean dress in a tailoring style.  

Left: De Beers The Alchemist of Light – Light Rays necklace in titanium, black rhodium plated white gold and rose gold, set with a fancy brownish yellow diamond. Ear cuff and stud from the same collection in titanium, black rhodium plated white gold and rose gold set with diamonds.
Calvin Klein asymmetric polyester dress.

Right: Harry Winston Princess necklace with sapphire and diamonds, set in platinum. Secret Cluster sapphire and diamond ring, earrings and bracelet, set in platinum.
Valentino Cady Couture long dress in merlara colour.

Left: Louis Vuitton Tumbler high jewellery earrings and necklace featuring LV Monogram Star Cut diamonds set in white gold. Ring from the same collection and bracelet on the right hand. On the left, bracelet from La Fleche high jewellery collection with diamonds, sapphires and rubies, set in white gold. Mythe high jewellery ring with diamonds, sapphires and emeralds, set in white gold.
Louis Vuitton double-breasted Duchesse jacket and colour-blocked Button Tab pleat skirt.

Right: Dior Joaillerie Milly Carnivora ring in yellow gold, diamonds and lacquer. Diorette earring in pink gold, diamonds and lacquer by Dior Joaillerie. 
Dior wool and shantung silk tailcoat and shorts, cotton poplin vest and blouse.
Dior Spectadior in black and white perforated calfskin.

Left: Fabergé x James Ganh featuring Gemfields Ruby and Diamond Transformable earrings come bracelet. Fope long Prima necklace in white gold with diamonds, two white gold Flex’it chokers both with diamond clasps and Flex’it white gold bracelet.
Gucci G-Timeless 29mm watch in stainless steel with gold-plated bezel, silver dial with diamonds and interlocking G and Gucci lettering.
Joseph speckled silk linen Arago double-breasted waistcoat in sesame and speckled silk linen Atlas trousers in the same colour.

Right: Chanel High Jewellery Hypnotique earrings in white and yellow gold, tanzanites, lacquer and diamonds. N°5 necklace in white gold and diamonds. On the left hand, Comète Aubazine ring in pink gold, platinum, diamonds and pink sapphire; N°5 Jewelry watch in white gold, diamonds and mother-of-pearl dial. On the right, Cristal Illusion bracelet in white gold, diamonds and rock crystal; N°5 Drop ring in yellow gold and diamonds.
Brunello Cucinelli linen shorts and blazer; shirt with Monilie details on the sleeve.  

TEAM:
Words: Francesca Fearon @fearonfrancesca
Fashion & Jewellery Director / Production: Marcella Martinelli @marcellastylist  
Photographer: Matthew Shave @matthewshave  Lighting Assistant: Alicia Colarusso
Make-up: Lee Will @_leewill @carenagency Hair: Craig Taylor @craigtaylorhair @onerepresents using @hairbysammcknight
Model: Edna Rocha Zvang @ednazvang @selectmodellondon

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