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Editor editor@i-m-magazine.com
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Advertising Sales Director advertising@i-m-magazine.com

No Frills

BR03-92 Full Lum by Bell & Ross

At a time where the proliferation of highly complicated and busy dials is the norm, Bell & Ross have surprised us with the simplicity of their BR03-92, which completes the marque’s “Lum” collection.

Well known for their professional aviation timepieces, Bell & Ross’s new addition to their family of instrument watches has been designed with optimum readability as its core goal. The attention is no longer focused on the numerals and indexes of the dial but on the dial itself. An honest design for an honest watch which achieves an overall look of modern “coolness”, accentuated by its black ceramic case, which matches the black hands and indexes and the numbers printed by transfer.

A utilitarian watch at heart, the BR03-92 meets the four basic principles of the brand: legibility, functionality, precision and reliability. In the daylight, its minimalistic lines underline the essential. The simple and uncluttered display meets with a graphic dial with clear digits.
 At night, the dial and the luminescent rubber bracelet illuminate with an ultra-phosphorescent green light achieved with the most innovative, intense and resistant of the Super-Luminova® C3 luminescent pigments. Even in total darkness, you won’t have any problems to read your watch.

Limited edition of 250 pieces. £2,990
www.bellross.com

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