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Swatch x Omega Moonswatch Mission to Earthphase

MoonSwatch Mission To Earthphase

Celebrating our blue-green bauble home on Christmas Eve

On Christmas Eve, we feel it is appropriate to bring you the recently released MoonSwatch Mission to Earthphase, a first in terms of our planet’s appearance from space featuring as a complication in a wristwatch. It celebrates the first time that human eyes saw our planet rising on the horizon, a photograph taken by Bill Anders aboard the Apollo 8 on Christmas Eve 1968.

Without a doubt, the Swatch x Omega MoonSwatch collaboration has been one of the noted new watch series in the 2020s. It cleverly uses the design codes of Omega’s iconic Speedmaster, the first watch on the Moon, with an innovative bioceramic material in an array of colours that incorporate space mission themes. It started with a collection including our satellite, all planets – including Earth – and the Sun in March 2022. They were an immediate success.

Similar in design and colouring to the Speedmasters worn by astronauts, the Swatch x Omega MoonSwatch Mission to Earthphase on its Velcro strap.

New iterations were released in 2023 and 2024, but this year, when it came to our planet, the creatives at the Swatch…

Lamborghini Temerario
  • Toys

Lamborghini Temerario

Raging against the dying V10 light

The new Lamborghini Temerario – named after a Spanish bull that fought in the arena of Madrid in 1875 – is a crucial model for Lamborghini, designed to take over the super sports car baton from the Huracán. The Huracán is nearing the end of production with a full order book. Nearly 30,000 units of the […]

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Jaguar Type 00

A new dawn

In the last four weeks, between the multimedia campaign, the new logo and the partial reveal of the Type 00, Jaguar has probably been in the news more often than in the last four years put together. The dramatic change of direction taken by the brand has divided opinion not just in the UK, but […]

Diving into summer with Bell & Ross

by Dr Andrew Hildreth

Whether it is beach or pool, one of the great things about summer is the water; the relaxed and carefree days where the timed routine and the drudgery of the office commute become a distant memory. Dive watches have, to some extent, become an essential summer wrist accessory. However, that does not prevent the performance […]

Lotus Exige Cup 430

by Julia Pasarón

Holy Moses! I remember long road trips with my family when I was a kid. To deal with the boredom, I used to play “Spot the Sports Car” with my dad. I was familiar with Mercedes, BMWs and Porsches, but one day I saw a white futuristic and sleek–looking beast of a car and my […]

Bentley Bentayga 2020 Edition

by Dr Andrew Hildreth

When I was a little boy, aged about four and a quarter, I drew a picture of “mummy in a truck”.  My mother was so taken with the picture that she kept it.  Although at the time I had no idea why I placed her in a truck, I now feel that I was being […]

The New BMW Series 4 Coupé

by Julia Pasarón

Intelligent design made visible There is no question that the new BMW Series 4 Coupé is a design-led makeover of its predecessor resulting in a seriously sleek longer and wider version of one of the most accomplished mid-size coupés in the market. The first thing that you notice is the huge front grille, which is […]

New Royal Oak 34mm by Audemars Piguet

by Dr Andrew Hildreth

Chic Elegance It was Carmel Snow, the long serving editor-in-chief of the American edition of Harper’s Bazaar (otherwise known as Our Lady of Mount Carmel) that coined the famous quote: “Elegance is good taste, plus a dash of daring.” Although I am sure she did not have watches in mind when defining elegance in such […]

New Manufacture, New Montres!

Patek Philippe’s new steel Calatrava watch It shows the undeniable strength of Patek Philippe that in these difficult economic times, with a large proportion of the luxury watch world suffering from the pandemic lockdown that has cloistered most of the planet, they offer both a new manufacture and a new limited-edition watch. The new production […]

The Triumph 1200 Scrambler Bond Edition

Words: Jeremy Webb

The new Bond film No Time To Die should have had its premiere in April, but Bond fans will now have to wait until November. In the meantime, Triumph,the famous British Motorcycle manufacturer has partnered with EON productions to create the ultra rare 1200 Scrambler Bond Edition. My excitement of the launch was palpable as […]

Montblanc’s New Classics

by James Gurney

(Opening image: Montblanc 1858 Geosphere in steel.) Watchmaking’s obsession with heritage is branded deep into the DNA of Swiss manufactures. That poses a problem, as the industry’s other major obsession is novelty (and no amount of persuasion will stop the brands referring to their new watches as novelties). It is possible for the two to […]

Slim d’Hermès GMT and L’Heure De La Lune

by James Gurney

(Opening image: Slim d’Hermes GMT Rose Gold ) The last decade has seen Hermès edge closer to centre-stage in the watch world, demanding and receiving equal billing with larger and longer-established maisons. Two launches at this year’s digital-only Watches & Wonders show exactly why. As part-owners of Vaucher Manufacture, Hermès have access to high quality […]

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I-M is a multi faceted publication which covers politics, business, conservation, travel, lifestyle, philanthropy, art and culture. The editorial relies strongly on personal interviews with outstanding figures of the current British and International scenes such as Nadja Swarovski, Andy Gotts, Koo Stark, Dame Jessica Ennis, and Simon Baker; as well as on articles written by contributors the stature of Simon de Burton, Francesca Fearon, Kamin Mohammadi, Kat Brown, Nick Scott and Hugh Francis Anderson among others…

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Editor editor@i-m-magazine.com
Creative Director design@i-m-magazine.com
Advertising Sales Director advertising@i-m-magazine.com

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