A legacy reimagined
Montres Breguet has kicked off its 250th anniversary celebrations with the release of the Classique Souscription 2025. Paying homage to the original pocket watch created by the brand’s founder to announce to clients his return to Paris, the 2025 model is a faithful modernisation and rendition of the original.
The release is emblematic of the change in direction ushered in by Gregory Kissling, the newly minted CEO for the Swatch Group’s flagship marque, and a demonstration of the embarrassment of riches that lie in Breguet’s history.
Abraham-Louis Breguet started his firm on the Quai de l’Horloge, Île de la Cité, in 1775. He achieved immediate success with his watches, primarily due to the innovative quality of his mechanisms and elegant design, but the French Revolution forced a pause on his business. He moved to Switzerland and it wasn’t until 1797 when he returned to Paris that he rebuilt his name as a watchmaker.
An original Abraham-Louis Breguet Souscription pocket watches.
He did so by initiating a new business model, issuing a pocket watch called the Souscription, complete with an advertising pamphlet (an innovation at the…