The hottest destination for watch & jewellery aficionados in the know is the new-look Bucherer boutique at Westfield Shopping Centre in London’s White City. Situated in mall’s exclusive ‘Village’ alongside the world’s most prestigious designer names, the extensively refurbished 370sqm space creates the perfect luxurious ambience in which to experience a selection of fine watches & jewels as exquisitely curated as they are presented.
The sophistication of this special space with its minimalist aesthetic, tasteful colour pallet and use of the finest materials will come as no surprise to fans of Bucherer given the lengthy heritage of the brand.
Founded in the Swiss city of Lucerne in 1888 by Carl Friedrich Bucherer, the company developed one of the most distinguished reputations in the watch and jewellery industry for the manufacture and retail of its own innovative timepieces as well as those of other renowned names. It became a global phenomenon in 2018 with the acquisition of the American luxury watch dealer Tonneau, making it the world’s largest watch and jewellery retailer employing over 2,000 staff across the globe.
At the new Westfield Bucherer boutique, customers will be able to explore a wide selection of luxury timepieces from a range of iconic brands as well as fine and high jewellery.
The relaunched Westfield store is one of 34 in exclusive locations across Europe as well as New York and Las Vegas flagships and sixteen other USA-based boutiques.
Until its sale to Rolex SA in 2023 the company was entirely family-owned with Jörg G. Bucherer – a third generation family member – serving as Chairman of its board. Although integrated into its operations, Rolex made the clever decision to allow the company to continue to operate independently under its own name and with its own management, thereby maintaining the kudos of the hugely respected family behind it.
The minimalist décor of the new Westfield Bucherer store provides a relaxing and welcoming environment to customers.
A notable feature of Bucherer stores is their selection of professionally authenticated pre-owned watches. The new Westfield branch is no exception, offering an ever-changing collection all serviced by in-house experts.
Even if watches aren’t your particularly passion the boutique is also perfectly placed to satisfy the demands of the jewellery purchaser. Diamonds and coloured gemstones from Bucherer’s fine jewellery range as well as exclusive brands like Chopard & Messika will captivate even the most discerning customer.
Isn’t it time you spoiled yourself?
Author: Maurice Mullen
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