Rihanna and Chopard Co-President and Creative Director, Caroline Scheufele, have worked closely together to combine their creativity and passion to develop Haute Joaillerie and Joaillerie collections. Inspired by Rihanna’s effortless confidence infused with strength, the limited edition RIHANNA ♥ CHOPARD Joaillerie Collection is defined by minimalist geometry and sharp, clean lines. A synergy of urban modernism and pure design gives Chopard’s classic Ice Cube shape a powerful sense of self and introduces new designs and coloured ceramic into the line.
The 9-piece capsule collection sees linear rectangular motifs link frosty rose gold cubes with solid ceramic blocks in a colour personally selected by Rihanna – Jungle Green. Crafted from 18ct rose ethical gold certified Fairmined, the limited edition collaboration will be available with icy polished or diamond set gold cubes.
“I have always been in love with Chopard’s exquisite jewelry, so to actually design collections with them is something I still can’t believe,” says Rihanna.
“It was a really incredible process and I learned so much!” “Rihanna and I collaborated closely on the collections so you can feel her unstoppable energy, strong creativity, and inherent sense of design in every piece,” says Caroline Scheufele. “With her unique style, she redefines the way people see and wear jewelry.”
“We’ve seen the relationship between fashion and music become even closer in recent years. Today many of fashion’s most influential names are music stars first and Rihanna is a prime example of this trend. Our upcoming AW17 campaign, Music Matters at Selfridges will explore the interaction between fashion and music and the most creative and unexpected collaborations – We’re thrilled to be the first retail destination to present RIHANNA ♥ CHOPARD collection to its customers in the UK.” Says Eleanor Robinson, Selfridges’ Director of Accessories.
