Mario Valentino

    A History of Fashion, Design & Art
    By Ornella Cirillo PhD
    Pulished by SKIRA, £55

    A beautiful new album chronicling 65 years of “Made in Italy” excellence.

    Established in 1952 in Naples, the Valentino brand is a leading name in leather and a legendary manufacturer of shoes, accessories and clothing. Now, a new book from Skira Editore recounts the Valentino story, from the early 1900s, when Mario’s father Vincenzo made shoes praised by the Savoys, through the end of the century, when top models contributed to the brand’s renown and photographers like Robert Mapplethorpe and Helmut Newton cemented Mario Valentino’s reputation and design philosophy as a true form of art.

    Richard Avedon, campagna pubblicitaria del 1980. Foto © The Richard Avedon Foundation.
    La modella Veruschka indossa abiti e scarpe ideati da Paco Rabanne e realizzati da Mario Valentino.

    This luxurious book catalogues Valentino’s rise from a small shop in the heart of Naples to one of fashion’s most well-known names. Alongside some 200 colour illustrations, the book presents precious documents collected in Valentino’s archives as well as vivid descriptions of some of the most important moments in fashion history. Mario Valentino offers an extraordinary adventure and the recognition of the impact of Naples and Italy on the designer’s work as well as his continued influence on fashion and design today. In the words of its author, Dr Ornella Cirillo, “We cannot speak of just the influence of Mario Valentino in the world of fashion, but of the continuity of his firm in the Made in Italy global label. I believe this book can give a correct identity to this Italian historical brand.”
    Ornella Cirillo PhD, is adjunct professor of Contemporary Fashion History, and a researcher at the Università della Campania “Luigi Vanvitelli.”

    Roberto Carra, campagna pubblicitaria PE 1981.

    When asked about drove her to undertake such a project, she answered, “My principle objective was to return to Mario Valentino the value of his appointment beginning from Naples, considered a marginal city in the field of the fashion. The number of documents discovered and the collaborations with artists (Rubartelli, Eula, Lopez, Alvedon  Newton…) and stylists (Muriel Grateau, Paco Rabanne, Karl Lagerfeld, Giorgio Armani, Gianni Versace, Claude Montana…) of tall merit proved that actually, Naples was at the heart of international fashion!”

    Dr Cirillo continued,

    “In the years that researches have written about the history of Italian fashion, Naples has always been neglected. I work and I write to restore to the credit that is owed to Neapolitan creatives.”

    www.skira.net
    • Show Comments

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    Ads

    ads

    You May Also Like

    Bright Young Things: Eve De

    Eve De Haan is a London based young artist with an incredible appetite for ...

    Eve De Haan is a London based young artist with an incredible appetite for creativity. Having left university with a …

    Ferrai at 24 heures du

    Ferrari Museum. Maranello. Until April 15th Seventy years of Prancing Horse victories at Le ...

    Ferrari Museum. Maranello. Until April 15th Seventy years of Prancing Horse victories at Le Mans are celebrated in this exhibition, …

    Talulah Riley

    Named a “Brit to Watch” by the British Academy of Film and Television Arts ...

    Named a “Brit to Watch” by the British Academy of Film and Television Arts in 2011, Talulah Riley jumped to …

    IWC Mark 11 Exhibition

    Lovers of pilot watches are in for a treat. Swiss luxury watch manufacturer IWC ...

    Lovers of pilot watches are in for a treat. Swiss luxury watch manufacturer IWC Schaffhausen have just opened their first …

    Aboriginal Art , the magic

    By Alexandra O’Brien Aboriginal art is the world’s oldest art making tradition, spanning at ...

    By Alexandra O’Brien Aboriginal art is the world’s oldest art making tradition, spanning at least 60,000 years.  Australia is both …

    Roads of Arabia

    Archaeological Treasures of Saudi Arabia, Louvre Abu Dhabi Until February 16th 2019   This ...

    Archaeological Treasures of Saudi Arabia, Louvre Abu Dhabi Until February 16th 2019   This extraordinary exhibition at the Louvre Abu …

    Gabriella Anouk at the Adria

    When it comes to innovation, hyperrealist artist with a twist Gabriella Anouk is cleverly ...

    When it comes to innovation, hyperrealist artist with a twist Gabriella Anouk is cleverly merging creativity and technology. Following many …

    My Time

    I was recently invited to a screening of the short film My Time, by ...

    I was recently invited to a screening of the short film My Time, by Giulia Gandini, a young independent London …

    The Becket List

    The Becket list goes through everything in life that most of us find royally ...

    The Becket list goes through everything in life that most of us find royally annoying, with a fabulous sense of humour.