At the 98th Oscars, taking place on 15 March 2026, Rolex continues its partnership with the Academy as proud sponsor of the Greenroom, a private backstage retreat at the Oscars, reserved for the ceremony’s key talent to relax and unwind as the show progresses.
Although some form of backstage “green room” at the Oscars can be traced back all the way to the late 1980s, it wasn’t until Rolex took over in 2016 that it became a true oasis of privacy, strictly for participants.
The Awards ceremony itself is seriously restricted. Only around 3,400 people attend the actual event, but tens of millions are expected to watch on television and digital platforms worldwide.
The 98th Academy Awards will take place at the Dolby Theatre on 15 March 2026.
Around 3,400 people are expected to attend the ceremony in person.
Part of the glam of Rolex’s Greenroom is that it gets freshly redesigned every year, but always faithful to the brand’s sustainable philosophy, expressed in decisions such as reusing the core architectural structure of the space. For 2026, the design takes on special significance. Not only is it the 10th anniversary of the Greenroom itself, but it is also the 100th anniversary of the iconic Rolex Oyster, the world’s first waterproof wristwatch.
The interior to the Rolex Greenroom for the Oscars with the brand’s signature green and gold palette of colours.
Fittingly, the design of the Greenroom combines the brand’s signature green velvet furnishings with brushed metal elements in champagne gold finishes, complemented by finely anodised accents in a range of golden tones. These materials create a harmonious, elegance balance that echoes both the glamour of Hollywood and the timeless design codes of Rolex. Throughout the space, portraits of legendary actors and filmmakers from the Oscars’ history celebrate the artistry and legacy of cinema, along with a cabinet containing an Oyster Perpetual Cosmograph Daytona, in 18kt yellow gold with a vibrant green dial.
Rolex’s connection to cinema extends well beyond the Oscars ceremony itself. Through the Rolex Perpetual Arts Initiative, the brand champions excellence across creative disciplines and supports institutions that nurture artistic achievement. In cinema, Rolex testimonees such as Martin Scorsese, James Cameron, Leonardo DiCaprio, Zendaya and Jia Zhang-Ke embody the creativity, vision and dedication that the brand celebrates.
Rolex testimonees and Oscar winners Martin Scorsese and Leonardo DiCaprio, with the watch
on display this year in the Greenroom, the Oyster Perpetual Cosmograph Daytona.
From hosting the Oscars’ Greenroom to supporting film preservation and education initiatives, Rolex plays an enduring role in the world of cinema. At the 2026 ceremony, the Rolex Greenroom once again becomes a symbolic meeting point in which watchmaking heritage, artistic excellence and the magic of film come together.
Author: Andrew Hildreth
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