Automobili Lamborghini has launched a new awards programme dedicated to women under 30, reflecting the brand’s commitment to innovation, looking towards the future, and supporting younger generations.
Innovation and transformation are intrinsic to Lamborghini’s ethos and are themes running through women’s contribution to society, reflecting Lamborghini’s commitment to creating a sustainable future while pushing the frontiers of technology and the creative force of art.
The award also represents a unique opportunity for young women to meet members of the Lamborghini FAB (Female Advisory Board), an all-female network of some 200 women selected internationally from among the most influential and representative individuals in business and culture. Established in 2018, it is a board that enjoys a unique view of the world and which Lamborghini wanted to put together in order to benefit from important external contributions in its path as a pioneering brand. “As a woman on the board of Automobili Lamborghini, I contribute not only as the board member for marketing, but also to bring a female perspective: something that Lamborghini embraces throughout our organisation.
Lamborghini has many women working across a broad range of departments, both at our headquarters at Sant’Agata Bolognese and as representatives of our brand across the world: in our regional offices as well as dealerships. Women, of course, make an exceptional contribution to every level of society, and are becoming increasingly visible and valued for this across so many disciplines. We want to help elevate the visibility of some of these innovations and achievements across three very important sectors in the arts and technology, which reflects the forward-thinking and Lamborghini female-inclusive philosophy in terms of both our internal culture and our clients. With FAB we have the goal to support women, not to empower them. There is a huge difference,” commented Katia Bassi, Chief Marketing Officer of Automobili Lamborghini and the first woman ever to join the Lamborghini board.
In 2018, the Lamborghini FAB meetings took place in Singapore, Los Angeles, Sydney, Dubai, Tokyo, London, New York, Macau, and Milan. The first meeting of 2019 was held in May at the Automobili Lamborghini headquarters in Sant’Agata Bolognese, where a selected group of representatives were invited to visit the company and exchange ideas on the issues of innovation, transformation, and informal luxury.
In support of the meetings, a restricted-access web portal has been created as a virtual meeting place for the community members, offering a collection of articles and interviews with women who were asked to talk about professional and personal challenges.
The project is called “Future FAB. Innovation & Transformation Award.” Women who wish to apply can do so until 14th October 2019 through the website:
Presenting their projects in one of the following three categories:
Sustainability: for projects characterized by a positive impact in terms of the environment, protecting biodiversity, the economy of energy resources, virtuous waste management, or any other topic related to protecting our planet; Art and design: for projects of an artistic nature, architectural projects, cultural initiatives, works of art, installations, artistic products or compositions, performance; Technology: for projects that stand out for their high level of technological content and that are able to make a positive impact on society and on the planet, such as product design, business ideas, and technological inventions, solutions and devices.
The projects will be judged by a mixed jury composed of members of the Lamborghini Management Board and women from Lamborghini’s FAB, divided as follows:
Maurizio Reggiani – Chief Technical Officer of Automobili Lamborghini
Serenella Sferza – Co-director MIT-Italy Program
Beverly Macy – Contributor, The Atlantic, Bloomberg / Strategic Advisor, Los Angeles Blockchain Lab
Claudia Persico – Vice President Sales & Marketing of Persico S.p.A
Katia Bassi – Chief Marketing Officer of Automobili Lamborghini
Umberto Tossini – Chief Human Capital Officer
Ursula Casamonti – Executive Gallery Director, Tornabuoni Art
Deborah Horack- Art Collector
Paolo Poma – Chief Financial Officer of Automobili Lamborghini
Ranieri Niccoli – Chief Manufacturing Officer of Automobili Lamborghini
Paola Ferrari – Founder and President of Accademia di Gagliato delle NanoScienze
Jamie Nack – President of Three Squares Inc.
The results will be announced in December 2019. The 3 winning young women will receive important recognition, endorsing their potential for future professional careers and leadership roles. They will be future candidates of the FAB network and will have the chance to carry out an in-house educational experience at Lamborghini, developing the skills needed to create a complete business case in support of their project. Through the know-how of Automobili Lamborghini management and the FAB network, the winners will have the opportunity to learn how to organize, develop, analyze and communicate their projects.
Paola Ferrari, Founder and President of Accademia di Gagliato delle NanoScienze
has high hopes for this Award programme:
“The world needs women Bill Gates, Steve Jobs and Richard Branson. Our talent is the same, but our opportunities are not. Future FAB is that opportunity, for one brilliant young woman to envision a breakthrough idea, and transform the world for the better through it”
Lamborghini will judge the projects in the three categories according to three parameters consistent with the pillars of Lamborghini’s identity:
The project’s ability to positively influence the world we live in. Each project must be conceived to have a positive social impact in terms of benefits for the community; the innovation content: each project must be able to go beyond the contemporary world, proposing a vision of the future;
feasibility: although innovative and visionary, each project must be conceived to be brought to realization.
At the conclusion of the competition, Automobili Lamborghini will reserve the right to invest in and develop the project considered to be the most relevant and consistent with its brand values.