Time & Terroir

Luxury Watch and Wine Pairings for Collectors

Luxury watch and wine pairings are not simply about taste. For collectors, both worlds reward patience, precision, provenance and craft. In haute horlogerie and fine wine, value is often found in what cannot be rushed: a hand-finished movement, a carefully aged vintage, a rare clone of a grape, or a house style refined over generations. These four pairings bring together watch maisons and wine producers united by heritage, innovation and the quiet thrill of connoisseurship.

Patek Philippe x Bodegas Roda Tinto Reserva 2020

Founded in Geneva in 1839, Patek Philippe remains one of the most prestigious names in watchmaking, admired for grand complications, mechanical precision and an elegance that rarely needs to announce itself. So what does it have in common with a modern winery from Rioja?

The answer lies in research. Bodegas Roda has built its reputation through meticulous work on tempranillo, a grape often treated with far less forensic attention. Most wineries rely on a handful of clones to bring variety to the vineyard and aromatic complexity to the wine. Roda has identified 552 different clones of tempranillo, selecting 20 that it believes offer the finest expression for propagation.

The 2020 Roda Reserva relies on meticulous bush-vine yields of just 1.5 kg per vine, a devotion to strict material concentration mirrored by the 456 microscopic, hand-finished components regulating Patek Philippe’s Calibre CH 29-535 PS Q.


That investment of time, money and knowledge leads to quality rarely achieved by accident. In the same way that Patek Philippe’s perpetual calendars and chronographs bring intricate mechanics into an apparently effortless form, Roda turns detailed research into a wine of style, finesse and depth. The Patek Philippe Ref. 5270P-016 Perpetual Calendar Chronograph, with its blue lacquered dial and platinum case, feels especially apt: serious, precise and contemporary, yet still quietly elegant.

Vacheron Constantin x Champagne Bollinger La Grande Année Rosé 2018

Founded in 1755, Vacheron Constantin is the oldest continuously operating watch manufacturer in the world. Champagne Bollinger, approaching 200 years of continuous family ownership, carries a similarly deep sense of history, patience and house identity.

Both are defined by craft under pressure. Vacheron Constantin has long pursued technical ambition, from historic complicated watches to more recent record-breaking creations. Bollinger, meanwhile, has developed its own distinctive methods in Champagne. Its reserve wines are stored in magnum bottles, stoppered with cork, vineyard by vineyard and year by year, before being used to add breadth and complexity to the final blend.

Vacheron Constantin’s Calibre 3670 offers an on-demand continuous display via its golden ‘Bras en l’Air’ figure, a reflection of how Bollinger’s La Grande Année Rosé balances its classic Grand Cru Champagne matrix with a rare, meticulous 5% addition of still Pinot Noir
from the legendary La Côte Aux Enfants vineyard.

The connection is also in the detail. Vacheron Constantin is known for the hand-finishing of its movements, from microscopic components to enamelling and decorative artistry. Bollinger’s La Grande Année Rosé demands a similar devotion to method. Red wine from the Côte aux Enfants vineyard in Aÿ is added to the Champagne; vinification takes place in oak, still a rarity in the region; and the bottles are hand riddled and hand disgorged after years of cellar ageing. Paired with Vacheron Constantin’s Métiers d’Art Tribute to The Quest of Time, unveiled for the maison’s 270th anniversary, the match becomes one of heritage, skill and technical theatre.

Hublot x Champagne Ayala Brut Nature

Champagne Ayala shares something of Hublot’s appetite for the unconventional. Hublot thrives on bold contemporary design, combining traditional watchmaking with modern materials such as rubber, ceramic and carbon fibre. Ayala has also built its identity around clarity and nerve, especially through its zero-dosage, or Brut Nature, style.

Hublot was founded only in 1980, but quickly disrupted the watch industry by placing a natural rubber strap on a gold case, a combination that felt radical at the time. Ayala’s Brut Nature has a similar directness. With no added dosage, the wine offers a pared-back, precise expression of Champagne, shaped by terroir rather than sweetness.

Beneath the openworked skeleton dial of the Hublot Black Magic, an in-house column-wheel chronograph displays its inner mechanical architecture without decoration. A similar transparency dictates the Ayala Brut Nature; by refusing post-disgorgement sweetening,
the razor-sharp, multi-cru Chardonnay freshness has to stand entirely on its own merit.

The Hublot Big Bang Original Unico Black Magic, released as part of the Big Bang’s 20th anniversary line, makes a strong partner for Ayala. It is modern, material-led and stripped of excess, with ceramic giving it a sharp, architectural presence. For a Brut Nature Champagne that values energy over ornament, it feels like the right kind of provocation.

Bovet x Akitu Pinot Noir Blanc 2021

Founded in 1822, Bovet creates watches distinguished by ornate design, miniature painting, engraving, enamel work and jewel-setting. The artistry tells as much of a story as the mechanics. Akitu, by contrast, appears almost restrained at first glance, yet its subtlety is part of the point.

The label is a quiet exercise in design intelligence. The name sits across the silhouette of the mountain range facing the vineyards, following its contours exactly. The letters are deliberately too large to be read at once, inviting the bottle to be picked up and turned. Texture, embossing and touch become part of the introduction before the wine is poured.

The Bovet Récital 30 WorldTimer tracks global epochs via an ingenious, three-dimensional roller system, with the precision of the Akitu Pinot Noir Blanc 2021, which halts maceration at the exact second of its press, capturing an incisive minerality before any pigment bleeds into the juice.

Bovet approaches artistry more dramatically, with decorated movements and distinctive case architecture, but both houses understand that beauty can carry technical purpose. Akitu’s white Pinot Noir is made from red grapes using a technique rarely seen in still wine, especially at this level. Bovet’s Récital 30, with its world-time roller system and display of 25 independent time zones, brings a comparable union of visual character and mechanical intelligence. Together, they show how art and technical know-how can arrive from opposite directions and still meet in the glass and on the wrist.

Join us for a unique watches and wines masterclass to learn more about the heritage, craftsmanship and innovation that bring these refined maisons together. Register your interest and find out more by emailing editor@i-m-magazine.com

Author: Olivia de Gadnier

This is one of the standout horology features in the 2026 edition of I-M TIME. Secure your copy of the most inquisitive watch magazine on the market for just £4.25, HERE.

Lead image: Roda’s vinyeards in the Perdigón area, a meander of the River Ebro, are home to a 19th-century guardaviñas (a traditional conical stone hut used as a shelter by farmers) and a medieval necropolis.

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