On the night of the 14th January The House of Bvlgari was named “Best Jewellery” of 2020 at the “Best of the Best Awards” in Shanghai, during which the Hurun Research Institute’s “Best of the Best” Chinese Luxury Consumer Survey 2020 was released, with Bvlgari topping the awards list for “Best Jewellery” after making the list for four consecutive years.
Bvlgari’s night did not stop there. They went on to win second place for “Best Brands for gifting by Women” and” Best Jewellery Watch” and made the list for “Best Overall Watch”. To be honest, such a success shouldn’t come as a surprise. Bvlgari not just says “glamour”, it yells it! With its refined, elegant designs and its extraordinary quality, the brand has exuded excellence since its very beginning, back in 1884. From the start, Bvlgari has been worn by some of the most beautiful women in the world. Richard Burton once said that “the only word Elizabeth knows in Italian is Bvlgari,” referring to his then-wife, Elizabeth Taylor.
One of the most glamorous actresses in cinematic history, Burton lavished her with jewellery gifts during the filming of Cleopatra in 1963. However, Liz Taylor was not the only diva from the golden years of Hollywood that favoured Bvlgari, formidable stars like Gina Lollobrigida and Sophia Loren were big fans of the Rome based jewellery maker.
Established over a century ago, the famed jewellery house of Bvlgari has always stood for superlative Italian craftsmanship and savoir-faire. Throughout the years, the style of the Maison has continued to evolve with ever-changing trends in fashion, the tastes of their affluent clients and the roaring artistic landscape of the jewellery world. What remained unvaried is the impeccable quality guaranteed by each and every piece of art created by the master craftsmen and designers at Bvlgari, characterised by the bold use of chromatic colours, complemented by volume and masses that render the Maison’s majestic designs.
The origins of these creations are found after the 1950s, when Bvlgari experimented with the playfulness of multi-coloured gemstones augmented by yellow gold mountings, as well as the generous use of cabochons that has afforded a distinctive fair unique to Bvlgari. As they approached the new millennium, designs returned to a more geometrical and two-dimensional expression, with a cheery “chicness” well-suited to the women of the 21st century. To me, Bvlgari, with its rich history and no-fear approach to design, is a true embodiment of the fun and audacious women of our present and future.