Bamford Watch Department takes standard high-end Swiss timepieces and re-designs them, making personal statements that reflect the character of the wearer.
These valuable pieces of craft are not just customised commodities. They are personal philosophies rendered in metal, jewel and glass. In this film, a man of purpose and self possession is having his inner passion brought to bear on his own body. His watch of choice, a Bamford-augmented TAG Heuer, is just another aspect of himself that reflects his own inner qualities.