In the last few years, we have seen several jewellery and luxury watch brands opening private spaces in key locations around the world to offer their valued clients a home away from home experience, which is revolutionising the concept of luxury retail space.
Audemars Piguet has taken the idea to a new level with the opening of AP House in London, following the success of the AP private apartments in Hong Kong, Milan, Munich and Madrid. Set over 420 square metres on the first floor of an impressive historical building, the space overlooks one of the most famous street in the world -New Bond Street- and boasts a professional kitchen, a bar, a meeting room and a living room with a Steinway Spirio piano.
Lovers of the brand can enjoy some peace and quite in the middle of the hussle and bustle of Mayfair. Whether they pop over for a drink or to put their feet up for a while, the Audemars Piguet team’s impeccable service, lead by Managing Director Daniel Compton, is sure to make guests feel as comfortable as if they were in their own home. Throughout the year, the lounge will additionally play host to exclusive and informative events where guests can discover the Manufacture’s creations, its savoir-faire and its place in today’s horology world.
“Our loyal guests will be able to use the many spaces in a relaxed and informal way, as well as invite friends for lunch, or organise a business meeting…and there’s no obligation to buy a watch. You can take a seat, relax and chill out, if that’s where the mood takes you,”
says François-Henry Bennahmias, Audemars Piguet’s Chief Executive Officer.
The offices of Audemars Piguet in the UK have moved next door to AP house to guarantee that all requests by clients can be properly satisfied. It is advisable to phone in advance if you would like to see a specific piece to make sure it is available upon your arrival.
AP house represents the third commercial space by Audemars Piguet in London, after its concession in the Fine Watch Room at Harrods and their joint venture with French jeweller Arije in Knighstbridge.
AP House is opened Monday to Friday 10:00 – 18:00.
130 New Bond Street, London W1S 2TA.
Tel. +44 207659-7300