Race season has descended upon us and Italian coffee company Lavazza is putting its mark on Ascot Racecourse with a stunning new coffee bar set to give race goers a coffee experience fit for the Queen. The new Lavazza ¡Tierra! bar, created exclusively for Ascot, will serve specialty blends from Lavazza’s ¡Tierra! Origins range to an expected 650,000 spectators.

    David Rogers Lavazza UK Managing Director, comments: “Lavazza’s founder Luigi Lavazza was the artisan roaster of his day, caring about his products, sustainability, provenance, authenticity and – of course – quality. We are proud to open our Lavazza ¡Tierra! Bar at Ascot Racecourse and honoured to partner with an institution that shares the same sense of ethics and responsibility for its role in UK society. Ascot has been present for over 300 years and is regarded as the UK’s finest racing establishment, with its notoriety excelling beyond racing to a special lifestyle institution that has evolved over time. It is therefore with great pride that Lavazza partners with Ascot for a third year running. With the opening of the new Lavazza ¡Tierra! Bar we will give visitors an unrivaled coffee experience that underpins the values of two great institutional partners.”

    Jonathan Parker, Director of Food and Beverage at Ascot, comments: “We are always looking to ‘Raise the Standard’ here at Ascot Racecourse, which is something we do time after time with our official coffee supplier Lavazza. The bar ¡Tierra! will allow our customers to enjoy the finest coffee in a wonderful new lounge area whilst appreciating the full provenance of the Lavazza journey from bean to cup.” The Lavazza ¡Tierra! Bar is located on Level 1 opposite the Brigadier Gerrard Lawn, and will serve race-goers blends specially selected for Ascot including the ¡Tierra! Brasile – a velvety, sweet espresso with an intense body and hints of caramel and hazelnuts, as well as the ¡Tierra! Tanzania, which produces an elegant cup of filter coffee with a balanced body, delicate acidity and a sweet, fruity aroma. A full coffee menu along with sweet and savory foods will be available.

    Royal Ascot: June 20th to June 24th
    Summer Mile Racing Weekend: July 14th – July 15th
    King George VI Weekend: August 28th – August 29th
    For a full schedule visit: www.ascot.co.uk

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