A Coffee Experience Fit For A Queen

    Race season has descended upon us and Italian coffee company Lavazza is putting its mark on Ascot Racecourse with a stunning new coffee bar set to give race goers a coffee experience fit for the Queen. The new Lavazza ¡Tierra! bar, created exclusively for Ascot, will serve specialty blends from Lavazza’s ¡Tierra! Origins range to an expected 650,000 spectators.

    David Rogers Lavazza UK Managing Director, comments: “Lavazza’s founder Luigi Lavazza was the artisan roaster of his day, caring about his products, sustainability, provenance, authenticity and – of course – quality. We are proud to open our Lavazza ¡Tierra! Bar at Ascot Racecourse and honoured to partner with an institution that shares the same sense of ethics and responsibility for its role in UK society. Ascot has been present for over 300 years and is regarded as the UK’s finest racing establishment, with its notoriety excelling beyond racing to a special lifestyle institution that has evolved over time. It is therefore with great pride that Lavazza partners with Ascot for a third year running. With the opening of the new Lavazza ¡Tierra! Bar we will give visitors an unrivaled coffee experience that underpins the values of two great institutional partners.”

    Jonathan Parker, Director of Food and Beverage at Ascot, comments: “We are always looking to ‘Raise the Standard’ here at Ascot Racecourse, which is something we do time after time with our official coffee supplier Lavazza. The bar ¡Tierra! will allow our customers to enjoy the finest coffee in a wonderful new lounge area whilst appreciating the full provenance of the Lavazza journey from bean to cup.” The Lavazza ¡Tierra! Bar is located on Level 1 opposite the Brigadier Gerrard Lawn, and will serve race-goers blends specially selected for Ascot including the ¡Tierra! Brasile – a velvety, sweet espresso with an intense body and hints of caramel and hazelnuts, as well as the ¡Tierra! Tanzania, which produces an elegant cup of filter coffee with a balanced body, delicate acidity and a sweet, fruity aroma. A full coffee menu along with sweet and savory foods will be available.

    Royal Ascot: June 20th to June 24th
    Summer Mile Racing Weekend: July 14th – July 15th
    King George VI Weekend: August 28th – August 29th

    For a full schedule visit: www.ascot.co.uk

    Ads

    ads

    You May Also Like

    Table Clock Design As Never seen Before

    The Octopod by MB&F takes design to new levels of creativity and technical accomplishment. ...

    How to treat your daddy on Father’s Day

    With Prince Harry becoming a father for the first time, I thought it only ...

    Must Have Summer Wines

    By Charlie Young, Co-Founder of Vinoteca Summer wines are coming. And just what are ...

    Musée Atelier Audemars Piguet

    Founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet, the company remains a family ...

    Dukes Hotel London

    There is no better time to plan a trip to the heart of historic ...

    Lockdown Liver is No More

    Alcohol has always been one of Britons’ favourite ways to unwind, relax and share ...

    Heavenly Fragrances

    So much of Christmas inspires the senses, so I thought I would have the ...

    REVERSO

    Jaeger-LeCoultre, in association with luxury publisher Assouline, have launched the ultimate volume about one ...

    Baccarat Bar

    I think it is safe to say that London has one of the widest ...

    This website uses cookies. By continuing to use this site, you accept our use of cookies.