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Editor editor@i-m-magazine.com
Creative Director design@i-m-magazine.com
Advertising Sales Director advertising@i-m-magazine.com

Conservation

Creating circularity and ‘second life’ products

As we are seeing such severe changes in climates across the globe, it is time for us to question our consumer and shopping habits. We should look for brands that are creative, sustainable and committed to be positive agents of change in what concerns the future of our planet.

Circularity, commonly known as a lifecycle approach to sustainability, is gaining momentum among manufacturers worldwide. A circular business model maximises the use of limited natural resources, reduces reliance on the waste economy, and very often, also saves costs. Unlike recycling, the aim of a second life is to circulate products or components in a way that ensures materials are used at their highest value for the longest time possible. It is about extending the life of a specific product through remanufacturing, remodelling and upgrades to create another.

In this article, I present four different examples of companies taking the concept to the next level, enabling consumers to make informed choices about the products they buy and use.

ILLYCAFFÈ & KARTELL

Next time you reach for your morning latte, not only I encourage you to use a…

Eco-conscious companies turn to beekeeping

A couple of months ago, I wrote an article on the plight of bees, and one of the questions I asked was what people in metropolitan areas such as London could do to promote this cause, so following a chat with our Editor-in-Chief, we decided to do a follow-up piece focusing on urban and corporate […]

The tiny guardians of life on our planet

As a child growing up in New Zealand and running around fields barefoot, bees used to scare me – only because they stung when I accidentally trod on one. Little did I know that these sweet little Anthophila were just going about their daily business of pollinating, ensuring that our already fragile ecosystem survived, and […]

Watches for Eco-Friendly Dads

In the last five years or so, environmental concerns have multiplied exponentially in most industries. Watch brands are no different and alignment with sustainability and eco-friendly practises has become an important concern for many of them. There are three main avenues along which watch firms demonstrate their green credentials. First is the co-branding of a […]

Regenerative farming at Daylesford Organic

At a time when some are starting to believe that the end of life on our planet as we know it is not a matter of if, but of when, a new hope has risen from eliminating technological advances and simply going back to the old ways of doing things – in this case farming. […]

The heart of ethical eating

“The sheep are here to do a job,” says Tracy “Bill” Betteridge, self-confessed eccentric and owner of Chiltern Lamb, a farm in Medmenham, a rural idyll in South Oxfordshire. Those words define her approach. Matter-of-fact, insightful, brimming with passion. We’re sitting in her log cabin, drinking coffee 15 metres from her “girls”. Beyond the kitchen […]

Franziska A. Gsell on IWC’s green future

Smart, glamorous, and with an enchanting personality, IWC Chief Marketing Officer Franziska A. Gsell has been leading the brand toward a greener future since she was appointed chair of its sustainability committee in 2015. Although IWC started this journey in 2007 when it was certified carbon neutral, Gsell has helped the company accelerate its efforts […]

The tiny guardians of life on our planet

As a child growing up in New Zealand and running around fields barefoot, bees used to scare me – only because they stung when I accidentally trod on one. Little did I know that these sweet little Anthophila were just going about their daily business of pollinating, thus ensuring that our already fragile ecosystem survived, […]

Circular fashion finally catches on

For lovers of fashion, the advent of online shopping, social media and the relentless pace of new collections and exclusive collaborations has found us bombarded with novelty and temptations we can find difficult to resist. But there is a big and depressing downside to this: a shocking 64 percent of the 32 billion garments produced […]

Food to save the planet

As a lifelong wildlife enthusiast passionate about animals, I’ve always been drawn to the countryside. I love living on a farm, being immersed in the folds of a rural setting where things look different every single day. I get to see rich fauna, like the kingfisher darting along the river, flocks of finches in the […]

Conservationists of the Future

The measures taken globally to control the propagation of Covid-19 have had a significant negative impact on the conservation efforts in Africa, exacerbated by other factors such as poor governance, poverty, increasing human populations and illegal wildlife trade, continue to drive wildlife declines across the continent. The main source of revenue to support conservation efforts […]

Natural History Museum, London

Launched in 1965, Wildlife Photographer of the Year was a competition held by the BBC’s Animals Magazine, with the hope of providing an incentive for the field of wildlife photography. The Natural History Museum joined forces in 1984 to create the event as it is known today, and they now fully own and run the […]

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